Publication Date

Summer 2012

Degree Name

MA in Sustainable Development

First Advisor

Nikoi Kote-Nikoi

Second Advisor

Kanthie Athukorala

Abstract

Considered one of the most ethnically diverse countries, race diversity is at its highest and most rapid growth in the United States due to the increase in the minority population. Vermont has long been the U.S.’s least diverse state, being the 2nd whitest state in the U.S., yet, according to the 2010 census, the racial and ethnic population has increased. However, the visibility of that growth amongst the minority population in Vermont is stagnating in only marketing to a Caucasian-centric base. This capstone paper will examine the Marketing of Vermont as a Multicultural Brand and how it has and will affect the social, economic and political environment of the state.

Disciplines

Demography, Population, and Ecology | Family, Life Course, and Society | Growth and Development | Race and Ethnicity | Social and Behavioral Sciences

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