Engaging Young Professionals in Credit Unions: Reviving a Movement through Online Social Networking, Meet-ups, and Events

Authors

Rebecca Spachek, SIT Graduate InstituteFollow

Degree Name

MA in Sustainable Development

First Advisor

Nikoi Kote- Nikoi

Abstract

Credit Union young professionals feel distanced from their jobs and comparatively less satisfied than their older coworkers. The industry is failing to retain young talent causing a growing gap between the young professionals and aging leaders. The Cooperative Trust is a network of young professionals working to close this gap by connecting and engaging members with the larger Credit Union Movement. This paper will examine the question, “Have active members of the Cooperative Trust experienced an increase in engagement in the credit union movement since joining the Cooperative Trust?”.

Disciplines

International Economics | Mass Communication | Organization Development

Recommended Citation

Spachek, Rebecca, "Engaging Young Professionals in Credit Unions: Reviving a Movement through Online Social Networking, Meet-ups, and Events" (2013). Capstone Collection. 2599.
https://digitalcollections.sit.edu/capstones/2599