MA in International Education
Dr. Alla Korzh
The proposal for a study abroad program to be implemented at Johnson & Wales University [JWU] results from a five-month internship in the JWU Abroad office and multiple interviews with full-time colleagues in the department. It is designed to not only expand the current JWU portfolio in subject matter and program location, but to strengthen a newly built partnership with American Universities International Programs Limited [AUIP] through the addition of a second collaborative program in the provider’s catalogue.
The Kiwi Way: Marketing in New Zealand is a twelve-day faculty-led study abroad [FLSA] program that splits time between the cities of Christchurch and Wellington. Running between the spring and summer trimesters, students are able to partake in this course without sacrificing the chance to participate in summer classes should they so choose. Billed to the spring Student Financial Services [SFS] invoice, this supplemental course to MRKT 4030: International Marketing is worth 4.5 credits and focuses on the nuances of marketing in New Zealand. With a firm grounding in Kolb’s theory of the Experiential Learning Cycle, students will attend conferences, tour marketing agencies, visit company headquarters, and receive guest speakers each day and engage in marked periods of reflection each night.
Advertising and Promotion Management | International and Comparative Education | International Business | Marketing | Other Education
Peters, Rachael L., "The Kiwi Way: Marketing in New Zealand, A Program Design for Johnson & Wales University" (2018). Capstone Collection. 3117.