Publication Date

Spring 2026

Abstract

This study aims to examine how Icelandic farming media discusses climate change, what solutions they propose, and what impacts they anticipate. This is significant because understanding specialized media can help illuminate the feelings of the community, and farmers are key stakeholders in climate change debates. They have the power to implement adaptation measures, but will also be impacted by climate change in the future. Icelandic farmers may feel both positive and negative impacts. This study employs thematic analysis of Bændablaðið (the Farmer’s Newspaper) to understand how climate change was discussed during the year 2024. This study found that livestock farming was mentioned more than crop farming. Additionally, climate change was primarily discussed alongside four issues: food security, emissions accounting, land use conflict, and biodiversity. Climate solutions ranged widely, but fell into four categories. They are technological and infrastructural; social, economic, and institutional; ecosystem based; and behavioral and cultural. There were only a few mentions of direct impacts expected from climate change, and they were a mix of negative, positive, and neutral effects. In 2024, Icelandic farming media discussed a range of solutions for mitigation and sequestration, however the need for adaptation has been largely overlooked, suggesting this will need more focus in the future for Icelandic agriculture to adapt to climate change.

Disciplines

Agriculture | Environmental Sciences

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