OneWorld Coffee: Social Venture Plan

Degree Name

MA in Sustainable Development

First Advisor

Davina Durgana


This Course Linked Capstone depicts a business plan and literature review, both centered on social innovation. As a whole, the body of work seeks to identify exiting gaps in sustainable coffee production, trade, and consumption; a venture is proposed to address necessary social impact in these areas. The majority of the paper is dedicated to relaying the premise and supporting of a hybrid organization entitled one OneWorld Coffee, outlining its long-term goals and vision. In context of this business plan, specific emphasis is placed on market analysis, operational structure and logistical details essential to implement the for-profit component of the overarching venture. The remainder of the Capstone provides an overview of social innovation theory relevant to OneWorld Coffee, divided into two complementary sections. The first section details theoretical approaches to creating breakthrough social change within a venture, detailing the modalities of hybrid organizations, adequate indication of an altruistic endeavor’s prospects via the Social Opportunity Assessment Tool, and impact measurement through use of The Balanced Scorecard. The second section specifically examines existing schools of thought surrounding social innovation as it directly relates to rural agricultural, drawing on regarded academic publications to help guide OneWorld Coffee in its program design and methodology. Ultimately, the Capstone provides an innovative, business-based solution to pressing challenges facing coffee farmers in the developing world.


Advertising and Promotion Management | Agribusiness | Agricultural and Resource Economics | Business Administration, Management, and Operations | Entrepreneurial and Small Business Operations | Environmental Studies | Food Security | Food Studies | Organization Development

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