Home Institution

University of North Carolina at Chapel Hill

Publication Date

Spring 2007

Program Name

Jordan: Modernization and Social Change


This study attempted to take the issue of Radio Sawa - a United Sates Congress funded endeavor that has enjoyed significant recent popularity in much of the Middle East - and expound upon issues of its perceived motivations, intentions, attractiveness, credibility and effectiveness in relation to the Jordanian public, primarily the younger generation that constitutes the station's target audience.


Broadcast and Video Studies | Mass Communication | Social Influence and Political Communication


Article Location