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Wheaton College

Publication Date

Spring 2010

Program Name

Viet Nam: National Development and Globalization


Upon my arrival in Vietnam, I was exposed to Vietnamese women’s desire for white skin. The beauty industry in Vietnam is heavily represented in everyday life through the women who do not go into the sunlight unless they are completely covered from head to toe and by the numerous skin care stores and advertisements on every block. I started my research on the skin whitening community in Vietnam with hopes of gaining an understanding of the motivations behind why Vietnamese women are willing to put so much effort into obtaining white skin and quickly realized that the development of the beauty industry in Vietnam is a representation of the progress that the country has made over the past two decades. Like every other aspect of Vietnamese society, the beauty industry is thriving, proving to be a testament to Vietnam’s development, both as a society and as a people.


Growth and Development | Race and Ethnicity


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