Abstract

This paper studied the giving patterns of Filipino evangelicals and what the implications of these giving patterns are in developing fund raising strategies of evangelical non-government organization (NGOs) in the Philippines. The main methodology used by the study was a random survey of Filipino evangelicals in the Metro Manila area using a survey questionnaire. The following are the key findings of the study: Demographically, the greatest number of financial givers to evangelical NGOs among the respondents were: (1) between 36 to 45 years old, women, single, college graduates, employed; and earning a monthly income between 11,000 pesos to 15,000 pesos (or US $215 to US $ 294 per month), or are in the middle-low income bracket economically by Philippine standard. The survey showed a high incidence of giving, which, on the average, was between 1% to 4% of their income. Majority of respondents gave to both the organization and to specific individuals (e.g. missionaries or staff) of organizations. Most of them gave as solicited. More than half of the respondents are new givers, i.e. they have been giving for less than a year or in the last two years. Almost all gave in cash and more than a third personally delivered their donation to the organization. Their three most important reasons for giving included: (1) awareness of the organization's financial needs; (2) belief in the organization's vision, mission and goals; and (3) benefits they derived from the services or ministry of the organization. The study is significant because it focused on the individual donors' market, which is one of potential sources of funding, but the least studied, and therefore, unmaximized segment of funding base for Philippine evangelical NGOs.

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