Abstract

This paper examines the Internet (and related technologies) and how this medium is currently being used by admissions professionals to recruit international students for U.S. higher education. It includes an extensive review of relevant literature and an examination of organizations and admissions professionals engaged in international student recruitment. It also surveys a population of international students to learn about how these students use computing and Internet resources in their home countries and whether using the Internet has helped them in the admissions process for the U.S. schools they currently attend. An analysis of the different approaches to Internet recruitment by U.S. higher education admissions professionals is provided. Trends for the future of international student recruitment via the Internet are discussed.

Disciplines

Education

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